How to Choose an SEO Reseller Program
SEO reseller programs offer a lot of known benefits, such as building stronger relationships with your existing clients, providing options to cash-strapped customers and, of course, earning extra revenue for your business.
But remember that SEO reseller programs are not all created the same. One that may be perfect for one business, may be a mismatch for yours. Do they have a rock-solid SEO strategy? Do they have devoted managers for their customers? Have they built a significant social media presence? Choosing right demands time and energy, but that’s part of the package for anyone who wants to find a valuable partner.
There are numerous factors for consideration, but the following are major points that are usually enough for you to see whether or not your prospect is a good match.
Are their contracts to long and complex? Contracts are necessary, of course, but they shouldn’t be too elaborate that you can’t understand them anymore. Be patient in reviewing each item, especially the fine print relevant to a program you’re interested in.
Payouts and Fees
You likely looked at this first when you checked out a few SEO reseller programs. Payments count a lot, but so do other things, such as:
> how often you get paid;
> if you could add a mark up;
> method of payment; and
> whether or not high-volume partners are entitled to rewards or bonuses.
SEO Reseller Payout
Good SEO reseller programs are flexible and offer a lot of room for growth. Don’t think twice about discussing this point when you talk to someone from a specific program.
White Label vs. No White Label
This is the final important consideration you have to make while doing your research. Several SEO resellers offer a white label option, and you need to decide in advance whether or not you would be interested. A white label solution is preferable to some businesses. You can sell SEO services as though all work was being done internally.
Trust is a big word when it comes to cross-selling customers on extra products or services. There can be many benefits from representing a service from your own brand. Not all SEO reseller programs have a white label program, however, so you have to check with your prospective platform early on.
As you can see, finding the right SEO reseller program isn’t all that hard. But you do have to spend a few minutes considering the factors mentioned above. In general, you want a program that give you competitive pay, has flexible pricing mark ups, and has zero complex fine print. The idea is to review two or three prospective programs, comparing their features, advantages and disadvantages, before making a final choice.