Advantages of Using Promotional Pens for Your Pens
Advertising a company or business with pens is a popular form of marketing and the resulting pens known as promotional pens. Promotional pens are not new, they have been around for decades. The daily use of pens is what makes them an excellent marketing tool. This means that people are exposed to your business brand every time they see the pen. If you are considering promotional pens as your marketing tool, the benefits below will convince you that it is the best option for you.
When compared to other forms of advertising,promotional pens are more cost effective. Manufacturing cost is the only cost you will have to contend with when using promotional pens, distributing them is free and you can take them to your targeted audience. using promotional tools gives you value for money.
Pens are less likely to be discarded unless they are faulty. Since they are functional, they are less likely to go to the disposal bin like business cards and brochures. Since they are not easily thrown, they keep promoting you for a longer time.
There is also a known theory that an average pen can have seven different users. At least seven different people will know about your brand by the use of promotional pens. Among the people who will be reached by your promotional pens will not even be in your target market thus you will have a wider reach.
This is beneficial to you because it means that your target audience will be exposed to your brand during the life of the pen. Without additional cost of marketing campaign, pens will be promoting your brand for days and months to come without any extra investment.
The beauty of promotional pens is that they can be custom made. Pens come in different shapes and sizes as well as varied colors. Depending on your target market, you can have expensive pens or ordinary pens that have the logo or color of your brand. This will associate the color of the pens to your business as well as your brand. Everyone likes writing with unique pens and a uniquely branded pen is something that will be a writing tool for a while.
promotional pens can promote values that are dear to the business. Pens have spaces that can be utilized to express a unique value of the business. Your values are what audiences resonate with and this can help you connect with audiences.
A spirit of brand loyalty can be invoked with the use of promotional pens. Most people like receiving gifts. Free marketing can be another benefit incurred by use of promotional pens. Relationship building and many more benefits can be realized with the use of promotional pens.