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Tips to Help You Advertise a Pressure Washing Business The promotion aspect of the pressure washing company or any business for that matter ought to be the most significant part of your company. You can have the most expensive equipment and know exactly how to perform the job, but without any customers, your company will fail. The marketing aspect of several small businesses is often put last on the priority listing. At the initial stages of the pressure washing company just as much time and effort should be put into marketing as doing the tasks. Later, as you build a client base less emphasis can be put on advertising, but the first year in business is where advertising your company is crucial. Listed below are the top ways you can use to advertise your pressure washing business. Make sure that your clients become repeat clients It is easier to make the sale at the next time around since you have built credibility and trust into your customers mind. If you do quality work, they will most likely need your services again in the not too distant future. Document the customer’s name on a spreadsheet and make follow-up calls every month or two. Even if they don’t need the work right then, many times you may land a job since they’ll recommend your company for their own next door neighbor or another person they know. Just by calling you are establishing a connection, and people are going to keep you in mind if someone they know needs work done. Also, be certain that you leave them your business card another way they’ll remember your organization info.
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The World Wide Web is quickly replacing the telephone book as a moderate to market in. Be sure that you receive your site or company data in online directories. It is important to get a website for your company to give you an edge when marketing on the internet, and it is a credibility factor for your prospective customers. Use flyers in strategically placed areas Rather than scattering your flyers around the parking lot, consider placing them in the waiting rooms or in small business waiting rooms. Post them on church bulletins so many different people are going to see your flyer rather than one individual. Additionally, it is a great idea to visit your local real estate offices and also hand the brokers your flyers. Calling and faxing Call a listing of apartment complexes in your town and fax the property supervisors your company info. Usually if they desire bidding for pressure washing they’ll tell you or call you in the future. Network with the local contractors and property managers Spend some time getting to understand property managers and contractors locally. There’s solid possibility of repeat business if you Find the right folks to work with.